Marketing your business online (or content, or blog, or product) is a requirement.
You must have a comprehensive online marketing strategy in order to remain relevant in the modernbusiness world.
While it may have been enough in the late 1990s, simply having a website is no longer sufficient.
Your business must have a complete internet marketing strategy, which must constantly expose your business to new potential customers.
Once they are on your website, it must be designed to convert them into customers.
A well-executed online marketing strategy will actually grow your business, not simply increase your website page views.
What Exactly is Online Marketing?
Online marketing is a blanket term that covers any type of marketing that uses the internet to help grow a business or website.
Ever since the birth of the internet, people have been trying a variety of techniques to help use the internet to market a business.
While some of these techniques were ineffective or are now outdated, there are still dozens of effective techniques that any business can implement.
Take some time to learn how to measure the effectiveness of your marketing initiatives before you begin implementing an online marketing strategy.
According to Yahoo Business, each type of marketing initiative will have its own metrics that should be measured.
For example, if you are using a content marketing approach, you should be measuring unique visitors, traffic sources and conversions (email sign ups or sales).
