How do you continuously push out fresh content that engages your target audience? Columnist Steve Olenski discusses some ways to get your content marketing strategy on the right path.
Content marketing is an intimidating, but necessary, part of raising brand awareness now.
It’s easy to get lost in the whirlwind of SEO elements, content guidelines, audience interests and promotional strategies. But at the heart of it, content marketing has one simple central tenet: Deliver fresh, unique and informative content that taps into the interests of your target audience.
How you go about that can vary, and how you continue your content marketing efforts will change as you get to know more about your audience.
However, as with anything that seems insurmountable, providing great content to support your brand is a step-by-step process. For information on how to create your best content marketing strategy, read on…
How To Create An Effective Content Marketing Strategy For 2016
