How do you build a winning social media strategy?
Eric Enge interviewed Carrie Kerpen, CEO of Likeable Media, for the Digital Marketing Excellence Show on that topic. Watch the complete video of the interview at the bottom of this post, or watch it on YouTube. The following is our summary of that interview.
A Perfect Marriage of Branding and Social Expertise
Likeable Media may be the only social media agency ever founded at a wedding! Tweet this!
Carrie and her husband Dave were married in a come-one, come-all ceremony on the field after a Brooklyn Cyclones (NY Mets minor league affiliate) game. The wedding was publicized via digital marketing, raised over $25,000 for the MS Society, and was featured on national and international press such as ABC World New Tonight. Sponsors of the event were so thrilled with the publicity they got, they asked Carrie and Dave to do it again. They obviously weren’t going to get married again, so instead they founded Likeable Media to help brands generate the kind of buzz and reputation their unusual wedding created.
Word of Mouth Worthy Content
The best marketing for a brand has always been word of mouth marketing. Once Facebook opened up beyond the college market, Carrie and Dave realized that social media would become mainstream and would be the best and fastest word-of-mouth ever available. So they became a social media agency.
How to Create a Winning Social Media Strategy with Carrie Kerpen of Likeable Media
