Email seems to get a bad rap. Countless new communications apps pridefully boast of themselves as being “email killers,” people complain about their overcrowded inbox, and spam might narrowly beat out pop-ups as the most annoying part of the web.
Yet, email has been shown time and again to be an incredibly effective method of communicating with an audience. Nearly 97% of companies surveyed use email marketing of some form and in another studyroughly 44% of said that email directly led to a conversion…
