Social media community managers and public relations professionals have to deal with little problems every single day. These could include nasty comments, unhappy customers, delivery issues, or a marketing faux pas — all problems that arise frequently and deserve reasonable and empathetic responses.
There are times when they also have to deal with real crises, such as gun terror, natural disasters, and white collar crime. The reason these fall under the “crisis” category is because, if you act or respond incorrectly on your social media channels, they could damage a brand’s long-term reputation…
How to Create a Social Media Crisis Management Plan [Free Template]
