Many social media managers have perfected their social firehose, filling the social networks with tons of posts for their company or clients. But often when examining these posts over a time period, I fail to see a consistent strategy that guides their efforts.
Creating a Social Media Calendar which follows a clear strategy can improve the results you get from social media marketing. Just the act of creating a social media calendar can help you to stop and think more strategically about your social media goals. If you’d like to see a sample calendar template, here’s a free, downloadable Social Media Calendar Template.
Here are four important things to make sure you address on your calendar:
How to Create a Social Media Calendar that Follows a Clear Strategy