How do you think content marketing will change — and what do you need to know to approach your job more successfully?
This question was posed to 27 marketing leaders during a series of in-depth interviews conducted by CMI, and a few key themes emerged. For example, we found many content marketers want to improve their editorial processes and centralize theircontent planning efforts; others took this a step further and were looking to integrate their editorial and demand generation processes so the content they publish can drive better business results…
