There are two parts of content strategy that I truly love: creating a mission statement for your content marketing operation, and crafting a brand voice.
Creating a mission statement is one of the most difficult yet enjoyable stages of the content marketing journey. A great mission statement not only speaks to your content plan and goals, but also captures who you are as a brand and publisher. It’s the rallying cry that makes you excited to come to work every day, pushing you to do more—and do better—than your competitors…
How to Craft a Killer Brand Voice and Mission Statement for Your Content Marketing
