A marketing revolution has been taking place before our eyes. Interruption marketing has been overthrown. Businesses—yours and mine—can no longer force people to pay attention. Instead, we have to create valuable content that people want. Which means that marketing now means creating content.
And you need new content… All. The. Time. And every piece of content you create must be “epic.”
The problem? Creating epic content takes a lot of time. And it sucks energy out of other areas of your business.
How to Construct a Content Machine (Even If You’re Not a Natural-Born Writer)
