Did you know that the search term ‘Content Marketing‘, brings up more results than the president himself, ‘Barack Obama’? The reason for this is because EVERYONE wants a piece of the content marketing pie. And by pie I mean, more followers, more leads and more sales.
Yep it’s true, content marketing is the key to growing your business. But if you keep pushing out content only to get nothing back in return then it can be pretty soul destroying. Believe me, I know.
So how do you come up with ideas that will actually work? Check out my 5 step guide to find out…
Step 1: Remember, it’s not about you
Well, It’s about you a little bit, but that comes in step 2. The first thing that you have to realize if you want to create content that works is that your customers need to be at the heart of your strategy.
So who are your customers? What do they like to share? Do your market research and find out who they are, so you can effectively target them.
Take a look at this video that Microsoft created for the launch of the new Internet Explorer. It’s no big secret that Explorer is probably the last web browser you’d ever use. Even Microsoft know this, which is why they created this video…
