Just how valuable is your blog in the array of marketing efforts you’re investing money in? It’s likely you’re measuring ROI for other efforts, such as PPC ads, but figuring out the return of producing original content for your blog is not as straightforward—and, for that reason, it’s often overlooked.
But translating the value of your blogging efforts into an actual dollar amount can be incredibly useful. After all, how can you determine whether it’s money well spent or a waste of precious marketing dollars? How can you take steps to make it even more cost-effective?
Your blog should be producing results, else your strategy needs to be re-evaluated…
