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We all know that when it comes to link building, authority links are the ones that count.

But they’re also the hardest to land.

And when you have a million other things on your plate, link building can often get pushed to the side.

Recently, I started experimenting with a passive link building technique. That is, the opportunities were coming to me instead of me going out and looking for them…

How to Build Backlinks and Get Press Using HARO [Case Study]