There shouldn’t be anything arbitrary about your company’s content calendar. In fact, you should be planning 3 months ahead (at a minimum!). There are many moving parts to consider when plotting out your daily pieces of content, both internally and externally. Even if you anticipate lulls in action in the business, you can still be creative and offer thoughtful and relevant content for your audience. If you haven’t begun this process, don’t wait another calendar day; this is a band wagon you want get on ASAP.
According to the Content Marketing Institute, “B2B marketers who have a documented strategy are more effective and less challenged with every aspect of content marketing when compared with their peers who only have a verbal strategy or no strategy at all.” If you want to have an A-list content line-up in the new year, start thinking ahead and start thinking about what your key audience will want to see from you…
How to Build a Content Calendar for the Next Three Months (Even in Boring Businesses)
