When marketing to potential clients or end-users, B2B vendors/suppliers across the spectrum of industry verticals have long relied on case studies to convey credible information about their products and services.
The typical B2B case study created for marketing (as opposed to for academic purposes) is based on the classic “challenge-solution-result” business school format.
Marketing practitioners view case studies as an opportunity to demonstrate a business challenge that an end-user client faced, the solution that the vendor implemented, and the results (preferably with both anecdotal and quantifiable evidence) that show ROI…
How to Build a B2B Case Study Program to Promote Your Company
