You’ve just decided to bring on an experienced copywriter to create your marketing materials. Great plan. You’ll see more website conversions, more responses to your mailers, and ultimately an increase in sales.
But hiring a copywriter doesn’t stop with making that enquiry. Because there’s one stumbling block that can make your project more difficult than it needs to be. A stumbling block that will lead to longer turnaround times, more revisions, and greater expense.
It’s your brief.
If you want to get the very best from a copywriting service, you’re going to need to brief your copywriter…
