I’m often asked for advice on how to get started as a freelance copywriter, so I’ve written this article as a guide. If you’re thinking about getting into copywriting, this post should answer many of your questions.
Please bear in mind, though, that this only reflects my own knowledge and experience, based on 10 years as a freelance copywriter in the UK. Your own experience may vary, and other copywriters might give different advice. I welcome all alternative views in the comments.
What is a freelance copywriter?
A freelance copywriter is anyone who writes words (or ‘copy’) for commercial use on a contract basis.
Freelance copywriters can work directly with clients, or through intermediaries such as agencies or online work exchanges.
The text produced by a freelance copywriter can be used in advertisements, websites and digital media, printed marketing or anywhere else, but it always has some sort of practical aim, whether it’s persuading people to buy a product or just giving them information.
