“Clients get the advertising they deserve.” – David Ogilvy
Do you deserve good advertising? The obvious answer is yes. As a client of an advertising or marketing agency, you expect good work, and rightfully so. You would never agree to pay a company for services if you knew they would leave you less than satisfied.
So, why is it that some clients get good work (and good results) from an agency, while others are quickly looking for a new one?…