Even though marketers are consumers themselves, they’ve forgotten how to think like a consumer. They live inside the data and the trends in consumer behavior and end up unable to recognize their own motivations for doing what they do. Sure data is important, but to learn how to be a better marketer you have to get your head out of the calculations and into the conversations.
Some companies that say they provide “Marketing” are actually doing something else. The foundation of their business was formed around gadgets, tools and software. They put tools and tactics before strategy. They don’t advocate diving into the components of their clients’ business to help them understand the customer better. These companies prefer to “sell to the masses” and that’s fine…for them.
Everyone wants a quick fix to gain more customers but as a business owner, you should know that these gadgets, tools and software only go so far.
How to Be a Better Marketer: ONE Thing That Changes Everything
