Social media is a good thing and has become one of today’s most effective media platforms. It makes it possible for businesses to immediately reach their target audience, 24/7. Social media has helped small business brands grow larger and faster than any of us thought possible before. That said, social media has also resulted in the downfall of a number of businesses that misused it, destroying their reputations and wasting, not only their time, but a ton of money, largely due to a lack of a social media strategy.
Following are the top 10 dangers of using social media without a plan in place.
1. Misjudging Your Social Persona
Creating a social persona that isn’t likeable. On social media, your brand needs to be welcoming, entertaining and informative, showing that you’re not just in it for potential sales. To build a likeable social persona you need to keep your target market in mind. If you are offering a serious, business related tool, sharing cute videos of baby’s on your social channels isn’t going to make you likeable, at least not to them. Also, you don’t want to tout your personal beliefs either, unless you don’t care about offending a potential client…
How To Avoid 10 Social Media Strategy Missteps
