Somebody wiser than us all once said, “you never get a second chance to make a first impression.” In the case of lead prospecting, the first impression you make is worth several thousand dollars of business in the long run. How you approach your SEO prospect for the first time is often the defining factor between converting or losing a customer.
Unfortunately, given the number of spammers, scammers and snake oil salesmen present in the SEO industry today, it is often a tough job getting an outbound lead to listen to you, let alone hire your agency. So how do you go about talking to your SEO lead for the first time? Let’s try to figure it out here.
But first things first – not all SEO leads are made alike. How you approach the prospect depends on how you acquired them as leads. There are times when the prospect fills up a form on your website, and there are times when you identify a prospect and would directly reach out to them. These are different scenarios and so require grossly different modus operandi…
How To Approach Your SEO Lead For The First Time
