In a follow-up to her last column, Erin Everhart takes on the question of whether it’s better for search engine optimization professionals to be highly specialized in SEO or more of a jack-of-all-trades digital marketer.
A couple of months ago, I talked about how the role of an SEO professional is undergoing a serious transformation.
Yes, our primary job is still to drive organic traffic and increase organic revenue — but the way that we do that now has changed so much that we’ve had to acquire additional skills in order to make that happen. Nowadays, you have to think and act like a content developer, user experience advocate, digital strategist, creative marketer and cheerleader if you’re going to survive in SEO.
That piece caused a bit of a stir, and it sparked some crucial discussions with a lot of people I deeply respect. Two key trends popped up in particular:
Generalists Vs. Specialists In SEO: What’s The Best Approach?
