It’s no secret that building and executing integrated marketing strategies is the responsibility of your marketing team. The problem with that is the actions of everyone in your organization affect your marketing.
Marketing isn’t just what your customers see on the outside. It’s what happens when they get your product home. It’s the experience they have with any one person in your company at any given time and through any specific touchpoint. Whether or not you’re aware, all of the individuals on every team in your organization are contributing to your marketing on a daily basis…
How to Align Your Entire Company with Your Marketing Strategy
