There’s no doubt that videos engage viewers at a much deeper level than plain text, but how can you be sure that you’re optimizing ROI for your site’s videos?
In this webinar, Ezra Fishman (Director of Marketing at Wistia) and Kristen Craft (Director of Partnerships at Wistia) provide tips and strategies for using video effectively on a site. Wistia is a video hosting company geared towards businesses, boasting over 80,000 customers.
Here’s what two leaders from one of the largest video hosting companies in the world have to say about how to make great use of video on your site:
Ask the right questions
Don’t ask: “What video should I make?” Instead, ask yourself: “What problem am I trying to solve?” When it comes to video, context is king. A product tutorial on the home page of a website should be different from a product tutorial on the support page of the same site. It’s important to understand the context in which the video lives before producing the video itself.
