Editor’s note: Anji Ismail is the CEO and co-founder of DOZ, a curated marketplace that connects brands with the digital marketing experts around the globe.
It’s hard to find a space that the sharing economy hasn’t touched. It’s already influenced transportation (Uber and BlaBlaCar); lodging (Airbnb); labor (TaskRabbit and Homejoy); education (Udemy); DIY businesses (Etsy and eBay); legal and HR services (UpCounsel and Recruitloop); and logistics (Deliv) among others.
The sharing economy allows people to conveniently access goods and services in sustainable ways, to engage in new experiences, and to capitalize on greater economic efficiencies. And it is now coming to digital marketing.
Today, brands require marketing professionals with unique skills pertaining to specific industries, countries, languages, cultures, locations, etc. A marketing marketplace introduces brands to a diversity of professionals, which is almost impossible to have — at that kind of scale — in-house. These features benefit both marketers and brands in a number of ways.
