The popularity of social media as a communications channel has lead to a whole new range of opportunities for virtually every brand and business sector. And while the alcohol industry does come with a higher level of regulation and restriction, there are several alcohol brands that have seen great success in social media marketing, utilizing creative and innovative approaches to spread the word about their products.
Vodka, in particular, has taken a huge leap forward lately, with its image shifting from “tastes like nothing” to high quality craftsmanship that’s for everyone, which is popular amongst the younger, hipster crowd. Vodka brands have taken to social media in new ways to promote their individual image and up their market shares, and these new efforts are highly targeted towards earning the Millennial dollar – and it’s common knowledge that Millennials tend to ignore traditional TV, radio and print ads, yet engage well on social media platforms…
