SaaS marketers have a tough job.
Marketing is hard. But what about marketing something that has no physical presence? Or marketing something that is constantly changing? Or marketing something that has some goofy name? Or marketing something that only about 20 B2B companies will be interested in? Or marketing something that doesn’t even make sense to the average person?
You get the idea.
SaaS marketing is not for the faint of heart. It’s challenging. And it is critically different from virtually every other type of marketing that the world is aware of.
In this article, I want to point out some of those differences. I want to do something else, though. I want to highlight some of the inherent advantages of SaaS marketing, that just maybe will help you do your marketing job a little bit better.
Giving away free stuff is actually a good thing.
If you were selling physical merchandise, you would not give away a ton of free stuff. A few free samples for the retail store? Maybe. A direct mail promo with a sliver of a sample? Maybe.
But giving away the full product? Never!
But that’s exactly what SaaS marketing should do. Giving away a free product or service is one of the most standard and widely-accepted SaaS marketing strategies. The “free trial” is a strategic marketing strategy for SaaS customer acquisition and onboarding.
How SaaS Marketing is Different from Every Other Type of Marketing
