How-to guides, buyer’s guides and instructional videos can be an effective content marketing tactic for online retailers.
In this post I’ll look at some examples from ecommerce sites and show how effective they can be.
What are how-to guides?
In this context I mean content on retail websites which offers useful advice for visitors.
This may be help with product selection, advice on finding the right fit for clothing, or practical advice on how to fix something…
