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Small businesses have always lived and died by word of mouth. Even before the Internet, a business was in trouble if too many people said bad things about it.
Related: 8 Creative Ways to Rustle Up Online Reviews
Fast-forward to today, when any customer can say almost anything about your business, and all the world can read it. One negative review can cripple a new business. Even an established company has to be careful not to rack up too much negative feedback…
