CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing.
Why?
Because it works.
Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site. It can encourage people to link back to your site and improve its overall long-term health and visibility.
Not convinced?
Let’s take a look at some stats to back this up…
How New SaaS Companies (& B2B Startups) Should Be Using Content Marketing
