Did you know that you are 475 times more likely to survive a plane crash than you are to click a banner ad? According to these statistics provided by online marketing research firm Solve Media, it’s obvious that run of the mill standard ad formats just won’t cut it anymore. People have wised up to general placement games – they know when and how they are being targeted during their web surfing sessions. Grabbing the attention of a modern audience brings up new obstacles. That’s where a successful native advertising campaign can breathe fresh life into a pay per click campaign.
What is Native Advertising?
Native advertising is generated, paid content that has been creatively constructed and placed to flow naturally with the original content of a website. Native advertising has the potential to read much like an advertorial, which is written in the same tone and format as other scheduled content within a publication. Native advertising however, is subject to less rules and regulations concerning how they must be labeled online like other ads…
