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You’ve got your Twitter account going and you’ve made a few good jokes. You’ve garnered a few followers on Facebook. Every day, you put a little time into yours social channels. How long until you start seeing some actual sales or conversions?

“Marketers hoping for quick returns from their social media marketing will be sorely disappointed by the long-term plans required to fulfill those campaign goals,” writes Jonathan Crowl for Skyword.com. “Social media strategy can require years to take root and start generating returns.”

According to Crowl, almost half of marketers in a survey reported that they used social media for two years before they saw an impact on sales…

How Long Does It Take for Social Media Marketing to Start Paying Off?