In a world where the answer to every unanswerable question is “Google it,” it is easy to see why marketing people really want to be friends with the almighty search engine.
In other terms, Google is the stereotypical popular girl in every high school or frat movie, and companies are the minions hanging on to her every word. If Google says SEO matters, then Company A is going to use SEO as much as possible hoping against hope that Google looks over and finally notices them…
