If you ask my team, the advertising job is mine. First, I love playing with ads as you get immediate feedback about what works and what doesn’t (no need to wait 6 months to see if your content or SEO strategy worked). It’s instantly fulfilling!
Second, ads cost money and the stage we’re at, I want to keep control over that spend and make sure that nothing goes bananas.
But more importantly, paid marketing is probably the best way to scale our business in the long run and I want to make sure I know enough about it when the time comes to hire someone else to do that for us…
How I Screwed Up My Latest Instagram Ad Campaign (and what you should learn from my failure)
