Over the years, marketing has been defined and redefined numerous times and in many different ways. At its core, however, marketing remains simply lead generation. Regardless of what you are marketing, or how you’re marketing it, the goal is to drive awareness, demand, and sales. Unfortunately, many brands often miss opportunities because they forget that marketing is simply the vehicle used for getting customers. Anything that can be used for driving awareness, creating demand and accomplishing sales is marketing.
What Is Growth Hacking?
Recently there has been much talk about growth hacking and whether it will or perhaps already has redefined marketing. If you’re not already familiar with the concept, according to Aaron Ginn, a growth hacker is someone whose focus and passion pushes a metric using methodology that is both scalable and testable. Ginn, a self-professed growth hacker, points out growth hackers will leverage multiple disciplines to extract insights and identify the right messages for pulling in users. The goal is to find a method that works and lead with it. This might prove to be traditional methods of marketing, but more often it involves thinking out of the box and identifying innovative ideas for capturing a target audience’s attention.
