Columnist and SEO professional Nate Dame explains how Google has shaped the SEO community for its own benefit, and what that means for brands.
The battle over SEO practices is over. It’s been a long fight, but Google has won, and shady SEO agencies have been left to drag their wounded link farms and keyword-stuffed pages from the proverbial battlefield.
Google’s victory has been so sound, in fact, that they’ve remade an entire industry and turned their former enemies into allies. Rather than working tirelessly to trick search engines, modern SEO practices more or less work for Google — fighting spam (instead of producing it) and creating great content for Google to dish up to their users…
How Google Won The PR Battle Over SEO, And Why That’s A Good Thing
