When it comes to making decisions about what to buy, people go with their hearts more often then their heads. 31% of advertisers report gains from emotional campaigns, while only 16% report gains from campaigns that appeal to people’s rational side.
These two infographics by Blue and Business 2 Community deal with the emotional appeal of ad copy and the emotional appeal of B2B advertising.
It turns out that there are lot of different ways to appeal to people’s emotions. You can appeal to their fear of missing out. You can appeal to their desire to do good. You can appeal to their desire to be envied by others…
