Kobie Fuller is a principal at Accel Partners. This article is part of our ongoing “Inside the Minds of Today’s Top Tech Marketing Leaders” series, where top tech executives tackle some of the biggest challenges and opportunities for the future of marketing. The series follows Accel’s “Marketing Tactics for 2014 and Beyond” Portfolio Day. Get in touch at @KobieFuller.
This article initially posted on TechCrunch, with additional insights here.
