For those of us watching the email industry, the last twelve months have been very exciting indeed. High profile acquisitions of specialist email businesses by some of the biggest players in CRM, such as Oracle’s purchase of Responsys, or IBM’s purchase of Silverpop are proof that email is still the most vital element of any digital marketing strategy.
The world’s biggest CRM providers have now woken up to the need to integrate email into their marketing propositions, and their purchasing of existing solutions rather than taking the time to develop their own shows just how urgent this need is…
