Email is still one of marketing’s greatest tactics, but how effective is your email marketing?
It’s cost effective (but not free), it’s easy to plan and execute in advance and very few people don’t access their email every single day, which means that in theory, the audience is engaged with the medium.
So why do so many efforts fall flat? I think we almost take it for granted. We think just firing off an email without thinking through the steps will still be effective. But the reality is, there are many elements that can make or break an email campaign at each stage of the effort.
IS DELIVERABILITY IMPACTING THE EFFECTIVENESS OF YOUR EMAIL MARKETING?
Just because you click send doesn’t mean it actually gets into the recipient’s inbox. Here are some of the critical things to be mindful of as you develop your email…
