You’ve spent hours writing, rewriting, editing and tweaking. It’s been a struggle, but it’s almost perfect. You review it one last time, catching any stray typos or misplaced pronouns.
Finally, it’s ready.
You hit “Publish.”
And you wait …
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If you’re like most marketers, you’re waiting for some sign that says your content is “working.” Unfortunately, though, most marketers suffer from two major roadblocks when it comes to understanding whether or not their content efforts are paying off…
