When the 800-pound gorilla, a health care institution, entered in the fitness training business, it made a big splash and the tide went up along the shore.
Fitness Matters and other fitness training businesses sensed the tide was not going to lift their boats, though. Fitness Matters was further hit because the gorilla also coupled Physical Therapy services with the fitness services –just as Fitness Matters does…
How Does Someone Who Is Not An Expert In Marketing Learn To Make Good Marketing Decisions?
