It was Reggie Brown, who realized back in 2011, he wanted the pictures he was sending to his girlfriend to disapear immediatly. Soon after, Evan Spiegel and Bobby Brown heard about his idea and were jazzed about it. Not much later, Snapchat, an ephemeral photo sharing app, was born.
‘A place to share awkward selfies’
In their first blog post, Spiegel and Brown described the mobile app as ‘a place to share awkward selfies and funny photos with friends’. They explained Snapchat isn’t about capturing the traditional moment; it’s about communicating with the full range of human emotion, not just what appears to be pretty or perfect. Like when you think you are good at imitating someone, or if you want to show your friend the girl you have a crush…
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