As online grocery shopping becomes increasingly popular retailers need to find ways of generating traffic and attracting new customers.
Content marketing is one way of achieving this, though competition is fierce in the world of online food and recipe ideas.
You can probably see where this is going, and you’d be right – I’m going to look at how supermarkets use content marketing.
It’s now common for supermarkets to have their fingers in a lot of pies, offering services as diverse as broadband and credit cards…
