Even for those of us within the online marketing industry, it’s been amazing to watch how social media sites like Facebook, Twitter, LinkedIn, and Pinterest have exploded in recent years. Between all the media attention and staggering numbers, though, one fact often gets lost: Social media marketing is especially important to businesses looking for local customers.
That’s an easy detail to miss when you’re talking about hundreds of millions of registered users, or hundreds of average visits per month. But, the fact of the matter is that the majority of social media users use these sites to communicate with friends, family members, and colleagues – often asking them for referrals and recommendations in the process. They may even log on from smartphones and tablets, using social sites to find restaurants, entertainment, clothing, and other things they might enjoy…
How Do Local Online Marketing and Social Media Work Together?
