Del Monte Foods released an interesting content campaign last November, with a focus on green bean casserole around Thanksgiving.
The campaign involved cross-selling products and holiday cooking tips and used search, mobile social and TV, as well as lots of content.
I’ve been talking to Viginia Moon, Associate Brand Manager at Del Monte about itscontent marketing strategy...
How does Del Monte approach content marketing? What content campaigns have you launched?
We try to incorporate content into most of Del Monte’s campaigns, primarily through videos and articles by bloggers and key influencers.
Another good example, in addition to the recent Thanksgiving Green Beans campaign, is the Fruit Burst Squeezers Back to School campaign which we have executed in both 2013 and 2014…
How Del Monte uses content marketing
