As content marketers, we’re expected to do it all at our organizations.
Understand the immediate pain points of our prospects.
Predict and respond to customer complaints.
Step out from behind our computer screens and connect with influencers to drive amplification strategies.
And we’re tasked with understanding how social media, SEO, email marketing, native advertising, display, programmatic, video marketing, and PR work together for a single campaign. The Content Marketing Institute found in its 2015 B2B research that marketers use an average of 13 channels to reach customers.
It can be a lot to handle, but those who have found success have not done it alone, nor have they tried to. There are only so many sales calls you can sit in on to understand your leads’ challenges, and there are only so many processes you can set up with your services and support teams to understand how your customers feel.
At some point, content marketing must become a cross-departmental team game that asks everyone to pull his or her weight.
How Content Platforms Inspire Internal Stakeholders to Blog More Often
