How Businesses Discover and Purchase Marketing Technologies

How do marketers discover, research, and evaluate marketing technologies?

To find out, in June 2015 Walker Sands Communications surveyed 313 marketers based in the United States. Respondents work for a range of company sizes (29% at businesses with fewer than 50 employees; 17% at enterprises with 5000+ employees) and hold titles at all levels (31% coordinator/specialist, 28% manager, 21% vice-president, 5% CMO, 16% other).

Below, key findings from the report.

Discovery

Some 30% of respondents say they learn about marketing technology from peers; 20% discover new technologies via media outlets/blogs…

How Businesses Discover and Purchase Marketing Technologies

CopyRanger

Rick Duris is CopyRanger.

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