Instagram’s announcement of an upcoming adjustment to their feed that’ll show you “the moments you care about first” has many marketers nervous. Despite multiple assurances from Instagram that brand posts will still be visible, brands haven’t forgotten how engagement and traffic suffered when Facebook’s feed underwent similar changes back in 2013.
Instagram hasn’t announced when the shift will happen, but brands are already holding their breath and wondering if the time and money they’ve invested in the Facebook-owned platform will continue to pay off when “the algorithm” takes effect.
But what marketers should brace for is actually the very same thing that, according to Instagram, is already happening. In the blog post announcement, and in a New York Times article that ran on the same day, Instagram claims that users are missing 70% of the content in their feed already, which means even in this “pre-algorithm” era, most of a brand’s followers aren’t seeing their posts…
How Brands Can Use Influencers To Make The Most Of Instagram’s New Feed
