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At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, we have seen some exemplary marketing partnerships with bloggers. We have also seen a lot of disconnects in the way marketers approach bloggers.
To shed some light on this grey area in blogger outreach, we went straight to the source: We surveyed 4,000 of the most influential bloggers on their marketing partnerships.
This information is crucial because it tells us how marketers are currently approaching bloggers and how bloggers want to form partnerships…
How Bloggers and Brands Create Successful Partnerships (New Research)
