When it comes to the digital publishing landscape, experimentation is the new norm. Launching native advertising, paywalls, and affiliate programs—media leaders are seeking ways to transform their engaged, loyal audiences into long-term sources of revenue.
Seeking to counteract declining ad revenues, publishers are facing more questions than answers. Does it make sense to follow the footsteps of The New York Times in implementing a paywall? Will the programmatic ad market eat into direct-sales margins? What’s considered normal, and what are the lowest-hanging areas of opportunity?…
How Are Digital Publishers Approaching Monetization: 4 Key Takeaways
